Business Intelligence (BI) has become essential for organizations looking to make data-driven decisions and gain valuable insights from their data. However, traditional BI tools can be complex and require technical expertise, making them out of reach for many business users. This is where no-code Business Intelligence tools come in.
These tools are designed to be user-friendly and easy to use, making them accessible to a broader range of users and enabling them to make data-driven decisions without the need for technical expertise.
For example, with a Full-Stack Business Intelligence software like Grow, a small retail business using a no-code BI tool can connect to their sales data in Salesforce, create a dashboard to track their sales by product category and location, and set up automated reports to be delivered to key stakeholders regularly. This allows the business to make data-driven decisions and improve its sales performance without IT support.
It doesn’t take much time for users around to understand what is Business Intelligence, and it’s increasingly gaining traction.
According to a study by Dresner Advisory Services, 55% of organizations are using or planning to use low-code or no-code platforms for Business Intelligence.
These numbers may sound big for a Business Intelligence platform. Let’s first understand what is data democratization.
What is data democratization?
Data democratization is the process of making data accessible and understandable to a wide range of users, regardless of their technical expertise. This is achieved by providing easy-to-use tools and interfaces that allow non-technical users to access, analyze, and visualize data.
Gartner, a leading research and advisory company, has identified data democratization as a key trend in the field of data and analytics. In a 2019 report, Gartner predicted that by 2022, "at least 40% of data science tasks will be automated, reducing the need for data scientists to create and run models." This will make data analytics more accessible to non-technical users, who can use automated tools to analyze data and gain insights.
How are No-code Business Intelligence tools democratizing data?
- Businesses want to digitize their processes to be more flexible and productive. But there aren't enough trained developers worldwide, so it's hard for companies to hire enough developers to digitize everything quickly.
- By giving employees tools that don't require writing code, they can build custom apps that make their jobs more accessible and efficient. After all, they are the ones who know best what goes on in their daily jobs and how digitization can make things better for them. That means their apps are more likely to be used and give a real return on investment (ROI).
- No-code apps are easier and cheaper to make because they are usually smaller and don't require much work from the IT team or software developers. This helps make organizations more flexible and digitally driven to meet the challenges of a world that moves quickly.
- More and more low-code and no-code platforms are becoming available, and more and more vendors are adding features to their products to meet the needs of citizen developers.
Data democratization aims to make it easy for anyone to get data and use it to create interesting data experiences. This could be for their use (like a dashboard for monitoring specific information), to share internally (like a visualization of a dataset that others in the organization or broader ecosystem can use), or to share externally, like a map or data story that is shared with the public by a local government.
As you can see, the main goal of both data democratization and no-code Business Intelligence tools is to give everyone the data and technology they need in their daily lives without requiring special skills.
But experts are in charge of the data stack right now. IT help is needed to connect to data sources, even common ones like Google Drive or SharePoint. Even though most of the existing Business Intelligence platform is very powerful at the sharing and visualization layer, getting to the suitable functions requires a lot of training. Because of this, only trained data analysts can use them.
If an internal user wants, say, a data visualization or dashboard, they have to tell the analyst what they want and wait for the results. This adds time to the process and makes it more likely that the results will differ from what was asked for.
For data democratization to work well, the tools that help it must be simple, easy to use, and not require any code. Only then can there be real democratization inside and outside of the organization.
Grow’s No-Code Business Intelligence tools support the free-sharing of information. They are for as many people as possible to benefit from the platform's data-driven insights by making the platform as intuitive and accessible as feasible. Since it is hosted in the cloud, anyone with access to a web browser may use it, and the system uses prebuilt, automated connectors to make it simple to bring in data from all over the place.
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Using Grow's Full-Stack Business Intelligence software, it is easy for anybody to generate visualizations with minimal effort and time investment, arrange them logically on a web page without coding, and publish and distribute their work to a broad audience.